01/04
BRAND STORY
Aiming to deliver cosmetics that bring joy every time you look at, touch, use or display them.That is the idea from which JILL STUART was born.

For all aspiring to “kawaii”

“KAWAII”
It's not just beauty for the sake of looks
nor is it a decoration just to be admired,
but it is something that embraces you
in warm and soft feelings of happiness.

INNOCENT & SEXY

Today, let these
two charms bring you
happiness like magic.

JILL STUART Beauty

INNOCENT &
SEXY

INNOCENT & SEXY

Pure freshness with sensual allure. The ideal in “kawaii” can be achieved by bringing out these two sides in perfect balance.

INNOCENT
SEXY
Jill Stuart

PHILOSOPHY
Jill Stuart

About JILL STUART Beauty

Makeup is not only about making one’s outward appearance beautiful.It should fill you with happiness from the bottom of your heart the moment you put it on and be something that you can play with freely according to your own whims... something that excites you and makes the heart beat faster.You can always be “kawaii” — it’s just a matter of how you feel.

PROFILE

Raised in New York by parents in the ladies apparel industry, Jill Stuart caught the attention of Bloomingdale's department store with her first jewelry and handbag collection at the age of fifteen.After dedicated studies in fashion design, she launched her eponymous brand at 27.She opened her flagship store in New York's SoHo district, where she unveiled the 1993 New York collection.In 2005, a decade after the launch after her brand, she launched the JILL STUART cosmetics line.Today, Jill Stuart’s fashion designs enjoy overwhelming support from young women in Japan and around the world.

BRAND
HISTORY
Brand Milestones
1993 / 2022
1993
JILL STUART fashion brand established / NY collection debut
1997
JILL STUART fashion brand debut in Japan
2005
JILL STUART Beauty debut in Japan
2010
Expansion into duty-free sales
2011
E-commerce established
2015
Launch of JILL STUART Beauty & Party
2018
JILL STUART Beauty available at Sephora Singapore and Malaysia
2018
Flora Notis JILL STUART debut
2018
JILL STUART Beauty USA online shop opens
2021
China online shop opens

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