JILL STUART 20th Anniversary
- Story I -
Fall Collection
New Item & Limited Items
In stores August 1st, 2025
For all aspiring to “kawaii.”
JILL STUART Beauty was born from that idea.
Pure freshness with sensual allure.
and bring you happiness from the very first moment.
For those who want to stay captivated,
and always aspire to “kawaii.”
JILL STUART Beauty items
will continue making that wish come true.
With 20 years of love and appreciation,
today we continue celebrating your “kawaii.”
There are three essences that have created
JILL STUART Beauty’s “kawaii.”
We bring you items that celebrate this special year
together with stories that reveal their excitement.
Let your time with JILL STUART Beauty be everlasting.
Fall Collection
Elegant poise, lovely colors and fresh radiance.
With the charm of both fragility and strength,
beautiful flowers bring out the best smiles.
Presenting a range of items packed with the essence of flowers
that will forever make our hearts beat faster.
The fairies of fall have brought a garland
made of lovely braided flowers.
And they’ve enchanted it with a spell
to wish for your eternal happiness.
This fall, JILL STUART brings you a makeup collection featuring
liquid rouge and other items with colors as vibrant as a flower garland.
May your precious days continue to shine brightly.
For lips as full and lustrous as flowers in a garland.
Liquid rouge with fresh, true color that lasts.
JILL STUART Lip Lacquer Blooming Garland
8 shades, including 2 limited-edition shades 6g
3,740 yen each(3,400 yen not including tax)
In stores August 1st, 2025
Slanted applicator fits easily onto lips.
DETAILSPresenting a lineup of eight colors that go on true.
Enjoy highly lustrous, vibrant color packed with moisture.
-
01
mysterious lilyNeutral red with a mysterious
beauty like an enigmatic lily
(Large pink pearl) -
02
warm tulipCoral with a warmth like a tulip
springing up beneath the sun
(Non-pearl) -
03
caramel alstroemeria ribbonBeige inspired by the warmth of gifting
a ribbon-tied alstroemeria bouquet
(Non-pearl) -
04
glowing innocent cosmosPink beige like innocently blooming
cosmos hinting fall’s arrival
(Non-pearl) -
05
lilac twinkle tearsRose embodying the whimsy of lilacs
bathed in glittering raindrops
(Non-pearl)Main color
-
06
muse of scarletRed beige inspired by the dazzle
of scarlet flowers
(Non-pearl) -
★101
princess primulaFuchsia pink with the purity of
numerous dainty primula flowers
(Large silver and pink pearl) -
★102
heroine rosePoppy red inspired by a heroine’s
excitement upon receiving a lovely rose
(Large gold pearl)
★Limited-edition color
for lustrous lips packed with moisture.
Fresh, true color that lasts.
Lustrous veil sticks snugly to lips.
Moisture-packed, plump finish.
Melts on and seals with a soufflé-like texture.
Multi-use color with soft hues to imbue skin with warmth.
JILL STUART Bouncing Multi Color
5 colors 4g
3,520 yen each(3,200 yen not including tax)
In stores August 1st, 2025
In a gorgeous, celebratory 20th anniversary box.
DETAILS-
01
alluring lilacPlum color adorned in
the allure of lilacMain color
-
02
vivid red celosiaTrue red as boldly
vivid as a celosia -
03
dressy dahliaCherry pink like a
dahlia’s dress of petals -
04
floriferous daisyCoral with the gentle
hue of a daisy -
05
endless beige gerberaPink beige with the
brightness of gerbera
Our palette of five “luminous petal eye colors,”
in limited-edition hues like flowers decorating a garland.
JILL STUART Bloom Couture Eyes Garland With You
2 types
6,380 yen each(5,800 yen not including tax)
In stores August 1st, 2025
A: Shimmer bright color
B-E: Petal color
Lid interior comes with mirror
and two types of applicators.
In a gorgeous, celebratory
20th anniversary box.
-
29
mauve lavenderA pink-mauve palette with dainty
beauty like blooming lavender- A: Large pink and blue pearl, small blue, silver and pink pearl
- B: Small silver, pink and blue pearl
- C: Large pink and blue pearl, small pink, blue and silver pearl
- D: Medium pink and blue pearl, small pink, purple and silver pearl
- E: Medium pink pearl, small gold, silver and pink pearl
Main color
-
30
pink marguerite dreamCoral-red palette as lovely
and gorgeous as a pink marguerite- A: Medium silver pearl, small pink, silver and purple pearl
- B: Medium pink, gold and silver pearl, small orange, silver and bronze pearl
- C: Large pink and gold pearl, small pink, gold and brown pearl
- D: Large gold, pink and silver pearl, small pink and gold pearl
- E: Medium gold and pink pearl, small bronze, pink and gold pearl
Lashes with lift like elegant flowers reaching towards the sun.
Presenting a Limited-edition color of our film-type mascara.
JILL STUART Blooming Lash Film Curler
★102 sweet brownie
Pink-brown for a soft and richly sweet look just like dessert
(Non-pearl)
★Limited-edition color
7.5g
3,300 yen(3,000 yen not including tax)
In stores August 1st, 2025
Straight and slim brush
for curled, clustered lashes.
Now in a limited-edition beige that can be used as brow concealer:
Our eyebrow mascara with a soft and light, mousse-like touch.
JILL STUART Mousse Brow Mascara
★19 white mocha pink
Light beige with a hint of soft pink
★Limited-edition color
7g
2,420 yen(2,200 yen not including tax)
In stores August 1st, 2025 DETAILSBloom nuance colors with translucence that lasts.
Limited-edition color of our eyebrow powder for beautifully airy brows.
JILL STUART Bloom Nuance Brow Palette
★08 mauve pink bloom
Pink-mauve palette for natural-looking brows
★ Limited-edition color
3,850 yen(3,500 yen not including tax)
In stores August 1st, 2025
a: Light color
b: Medium color
c: Dark color
A foldable brush with a long
handle for easy application.
Mix your own lovely shimmer with five petal-like colors.
Limited-edition highlighter for a hint of warm radiance.
JILL STUART Bloom Mix Highlight Compact Garland
With You
102 enchanted petal
4,620 yen(4,200 yen not including tax)
In stores August 1st, 2025
a-e: Highlight colors
In a gorgeous, celebratory
20th anniversary box.
Beautiful plump luster and high-quality color.
Three limited-edition nail colors with fragrance that lasts even after drying.
-
★37
amethyst tearsLilac pink with a mysterious,
amethyst-like sparkle
(Large blue pearl)Main color
-
★38
lady spinelRose pink with vibrant,
beautifying sparkle
(Large pink and blue pearl) -
★39
poppy blinkCoral orange with a sparkle
as gorgeous as a poppy
(Large pink and gold pearl)
★Limited-edition color
2025 Fall Collection Makeup
Lilac Twinkle Tears Makeup
A radiant look like a flower glistening in the fall breeze.
1. Apply Bloom Couture Eyes Garland With You 29 shade A over the entire eyelid, then apply shades B, C, D and E in order using fingertip or applicator.
2. Apply B along the lower lid from inner corner to center, then layer D on upper and lower lids in the outer corner.
3. Layer E lightly along the edge of the lower lid for an ephemeral look.
4. Use Stay True Gel Eye Liner 09 to line eyes, then apply multiple layers of Blooming Lash Film Curler 102.
1. Apply Mousse Brow Mascara 19 and softly blur brows.
2. Shape brows into arches with Bloom Nuance Brow Palette 08.
1. Use fingertip to apply Bouncing Multi Color 01 to cheekbones by tapping in a circle.
2. Mix all colors of Bloom Mix Highlight Compact Garland With You 102 and layer for greater translucence.
Apply Lip Lacquer Blooming Garland 05 going slightly beyond the contour of lips, giving them a plump look.
2025 Fall Collection Makeup
Mysterious Lily Makeup
A look with the warmth of a mysterious flower bathed in sunlight
1. Apply Bloom Couture Eyes Garland With You 30 shade A over the entire eyelid, then apply shades B, C, D and E in order using fingertip or applicator.
2. Apply B along the lower lid from inner corner to center, then layer D on upper and lower lids in the outer corner.
3. Edge both upper and lower lids using E in a thin line.
4. Use Nuance Look Liquid Eyeliner 01 to line eyes, then apply multiple layers of Blooming Lash Film Curler 102.
1. Apply Mousse Brow Mascara 19 and softly blur brows.
2. Draw brows in straight with Bloom Nuance Brow Palette 08.
1. Use fingertip to apply Bouncing Multi Color 05 along cheekbones by tapping, working slightly outward.
2. Mix all colors of Bloom Mix Highlight Compact Garland With You 102 and layer for greater translucence.
Apply Lip Lacquer Blooming Garland 01 going slightly beyond the contour of lips, giving them a plump look.